Job Openings >> Copywriter/ Marketing Specialist
Copywriter/ Marketing Specialist
Summary
Title:Copywriter/ Marketing Specialist
ID:1012
Department:Marketing
Description

COPYWRITER/MARKETING SPECIALIST

 

The Copywriter/Marketing Specialist is responsible for assisting the marketing team in managing the Rook Security brand by devising strategies and campaigns that increase the awareness, stature, and growth of Rook Security. Responsibilities include the creation and management of Rook Security’s content marketing strategy, increasing Rook’s social media presence, providing marketing analytics, and executing on public relations activities. Reporting to the Director of Marketing Communications, you will work directly with partners, clients, and prospects, and will work closely with our sales team.

Duties include, but are not limited to:

  • Assist in the creation and management of Rook Security’s content marketing strategy.

  • Compose marketing collateral including whitepapers, email campaigns, social media posts, blog posts, feature articles, press releases, sales presentations, datasheets, customer case studies, etc.

  • Manage and enhance the Rook Security brand/reputation in the public’s eye

  • Drive and increase market awareness along with volume and quality of sales leads.

  • Partner with sales and consulting staff to determine marketing strategies for service offerings and alignment.

  • Leverage customer insight data to refine brand management.

  • Identify brand-building areas.

  • Assist in monitoring and reporting on web traffic, lead generation, customer loyalty/satisfaction.

  • Assist with the development and implementation of media planning, buying, and innovation strategies.

  • Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.

  • Provide design and copy direction for collateral, web, product packaging, and other visual communications for the company.

  • Assist with tradeshow and conference preparations and management.

 

Required Skills:

  • Bachelors in Journalism, Communications, Marketing, or related field.

  • Strong and effective communication skills, both written and verbal

  • Familiarity and skills  within the marketing trade including written communications, social media, and market research.

  • Open to travel / attending conferences, trade shows, etc.

Desired Skills:

  • 2-3+ years of related experience

  • Proficient in Microsoft Office

  • Experience with Adobe Creative Suite preferred

  • Experience with Marketo a huge plus!

  • Experience in copywriting, social media marketing, advertising, email marketing, and/or event planning and management (writing samples a plus)

  • Passion for information technology and/or information security recommended

  • Natural curiosity and ability to learn new skills quickly

 

About Rook Security:

Located in downtown Indianapolis, Rook Security is a global provider of IT security solutions protecting against dynamic emerging threats. Rook’s consulting and managed security services deliver visibility, intelligence, and response in security operations to overcome the complex problems that continue to plague most organizations. As an integrated extension of their internal team, Rook helps organizations achieve a mature security and risk management program. Rook's consulting and managed security services have helped to improve the way organizations from start-ups to Fortune 100 firms protect their data and manage their risk. For more information, join us on Twitter @RookSecurity, Facebook, or www.rooksecurity.com.

 
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